The consultancy project focused on the development and enhancement of all key areas of the hotel, delivering tangible results in terms of performance, brand image, and competitive positioning.

Key achievements:

• Increase in ADR and significant revenue growth through tailored revenue management strategies.
• Opening of the fine dining restaurant Zefiro: a distinctive gastronomic concept that elevated the culinary offering and reinforced the hotel’s luxury positioning.
• Rebranding for the 125th anniversary: a renewed visual and communication identity that honors the hotel’s heritage while reinterpreting it with a contemporary touch, celebrating this milestone with elegance and consistency.
• Team development and service standards: training, operational processes, and attention to detail to ensure a consistently elevated guest experience.
• Strategic repositioning of the brand in the international luxury market, strengthening reputation, appeal, and distinctiveness.